Is your website truly ready for what’s next?
In this video, learn how to review and prepare your website for marketing success by implementing a comprehensive review across ten critical zones of your website.
The structured approach — shown in this video — is designed to secure your technical foundation, drive discoverability, and champion the human element through five strategic phases.
Phase 1: Securing the Technical Foundation
- Speed and Performance: Focus on conducting speed tests (e.g., GT Metrix, Google PageSpeed Insights), optimizing images, minimizing HTTP requests, and ensuring hosting services meet traffic demands. (Article: “Why is Having a High-performance Website Important for SEO?“)
- Mobile Responsiveness: Test on various devices to confirm that all forms, buttons, and menus are functional while optimizing font sizes for mobile readability.
Phase 2: Driving Discoverability and Insights
- SEO and AEO Health: Audit metadata (titles, descriptions, and alt text), fix broken links, and update content for relevant answer engine strategies.
- Analytics and Tracking: Verify the proper setup of Google Analytics (GA4), review metrics like bounce rates, and ensure ad campaign tags are correctly configured.
Phase 3: Guaranteeing Trust and Continuity
- Security Protocols: Ensure SSL certificates are active, update CMS versions and plugins, and scan for malware while confirming secure password policies.
- Backup and Recovery: Verify that recent backups are accessible, test emergency recovery processes, and ensure storage meets regulatory requirements.
Phase 4: Elevating Brand and Relevance
- Content Refresh: Archive outdated content, update company contact details, and ensure all product/service descriptions are accurate.
- Visual Design and Branding: Verify the consistent use of brand colors, fonts, and logos while checking for outdated design elements that may need a refresh.
Phase 5: Championing the Human Element
- Accessibility Standards: Test the site against WCAG guidelines, ensuring proper color contrast, keyboard navigation, and alt text for all images.
- Functionality and User Experience (UX): Evaluate navigation ease of use, test all forms for submission errors, and check the checkout process for e-commerce sites.
Learn more: Humanizing your Website: Why People-Centered Websites Outperform AI-Optimized Ones
To put this framework into practice, it is recommended to assign team members from Marketing, Content, Design, and Tech to specific categories and review progress weekly.
Contact us if you need help with website maintenance or auditing your website.