Web Design & Digital Marketing Blog
Declining Social Media Usage? Fuel Your SEO
With social media usage declining, now is a good opportunity to create lasting relationships built on relevant information, which can only be accomplished by creating thoughtful, fresh content on your company’s website and SEO best practices. According to Edison Research and Triton Digital, Facebook usage had been steadily increasing for ten straight years. But this year, for the first time, …
WordPress vs. Website Builders: Which is better for growing your business?
As a small business or start-up it’s a given that your presence on the internet should be the best it can be from the start. Throughout many years of business website design and development, I can tell you that a large majority of clients have needed rescue from free website builder platforms such as Wix, Weebly, Shopify, Squarespace, or GoDaddy. …
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New Year’s Resolutions for Small Business Marketing Success
Happy New Year 2019! As a small business, finding a recipe for success can be both time consuming and sometimes daunting. Understandably, the New Year can be a very difficult time to start thinking about meaningful marketing activities. I’ve learned over the years that by embracing three simple resolutions, you can resolve to champion your business growth for the New …
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How to Put Together a Share-worthy Blog Post
Looking for ideas to boost your blog post social shares? An interesting and share-worthy blog post contains several important focus areas. A Stand-out HEADLINE – According to Salesforce Canada “your traffic can vary by as much as 500% based on your headline. There’s a science to writing the title of your post, and ignoring best practices will ensure your post …
Boo! How to “Out-Troll” the Trolls
Trolls are lurking around every corner of the social media internet, within video comments, forums, blog comments, and social media sites. So, it’s good to know that Google, Twitter, and Facebook are experimenting with new ways to filter out or label negative or misleading discourse. For example, Alphabet employs a little-known group called Jigsaw, with a mandate to create tech …
![Successful Call-To-Action Elements and Why They Work [Infographic]](http://515248-1636092-raikfcquaxqncofqfm.stackpathdns.com/wp-content/uploads/2018/08/call-to-action-1024x683.jpg)
Successful Call-To-Action Elements and Why They Work [Infographic]
Whether you’ve downloaded a new app, filled out a contact form, downloaded a document, or purchased a product online, CTA plays a major role in getting website visitors engaged and onboard. HubSpot offers a simple definition of CTA: A call-to-action (CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is, …
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Showcasing your Brand for Small Business Week and Beyond
Small businesses all over the country are making a big impact. Every year since 1963, the President of the United States has issued a proclamation announcing National Small Business Week, which recognizes the critical contributions of America’s entrepreneurs and small business owners. More than half of Americans either own or work for a small business, and they create about two …
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Mobile-First Index, Voice Search, and other SEO Trends for 2018
Links have been an integral part of SEO since Google created PageRank in 1996. But times are changing, and search engines have evolved. 1 out of 5 searches come from voice queries using AI powered digital assistants such as Siri, Google Assistant, Cortana, and Alexa. In addition, Google recently started migrating sites that follow the best practices for mobile-first indexing. …
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Facebook Can’t be the "be all and end all" of a Marketing Plan
Puppies! Kittens! Babies! FOOD!! ♥☺ We all know that Facebook is fun, and a great tool, but should you use it exclusively for your business website? In most cases, businesses that use a Facebook page as their primary online presence are potentially setting themselves up for disillusionment – or worse. Think about this: With a website or a blog you …
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Ways to ‘Put the Spring’ Back into your Marketing
Spring in Florida brings inspiration, renewal, warmer weather, gardening, spring cleaning, and a time to MAKE IT HAPPEN for your small business products and services marketing. The spring equinox (also called the March equinox or vernal equinox) falls on Tuesday, March 20, 2018, at 12:15 P.M. EDT. This event marks the astronomical first day of spring in the Northern Hemisphere. March is time …