Web Design & Digital Marketing Blog

Marketing Benefits of Having a Focused Microsite or Minisite

A Microsite is a website – albeit a small one. It usually consists of just a few pages – sometimes only one. They are often used in conjunction with a “parent” website – using a separate domain name – or as a landing page. Microsites (or Minisites) can also be launched on a sub-domain, or in a sub-directory of the …

How to Add a Free SSL Certificate to your WordPress Website

UPDATED: 2/9/2018 “Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”. – Google Online Security Blog Here’s how all HTTP only sites will appear: Developers have been transitioning their sites to HTTPS and making the web safer for everyone. Progress last year was incredible, and it’s continued since then: Over …

SEO Starter Guide Updated Just in Time for the Holidays

Google has recently announced the launch of their new, updated SEO Starter Guide just in time for Christmas and holiday breaks. Find out how to best optimize your website for 2018. SEO Starter Guide Highlights Making your website mobile-friendly Getting started with Google’s Search Console Benefits of hiring an SEO expert How to submit a sitemap Understanding the purpose of …

WordPress 4.9 Released: Cool Customizer Enhancements and More!

Major Customizer Improvements, Code Error Checking, and More! ? Version 4.9 of WordPress, named “Tipton” in honor of jazz musician and band leader Billy Tipton, is available for download or update in your WordPress dashboard. New features in 4.9 will smooth your design workflow and keep you safe from coding errors. Featuring design drafts, scheduling, and locking, along with preview links, …

Scary Rankings? Take the Trick or Treat SEO Quiz

It’s almost Halloween and to help us get into the spirit of things, the folks at SEMRush have created a funny quiz to discover whether you are prepared for all the SEO challenges that might await you on All Hallow’s Eve and throughout the Fall season. THE SEO QUIZ: Read 10 statements about SEO and mark whether each one is …

Getting On Board With The Best Live Chat

Whether you’re an online business or a brick and mortar store, being able to provide great customer service is important to the success of your company. Help should never be hard to find for a customer and one way to make yourself easily and readily available is through live help software (also known as live support or live chat). Live …

Love at First Sight ♥ - Great UX Wins in Search

Top Strategies for Delivering a Happy User Experience

A happy user experience (UX) is so much more than your website’s usability. Although UX designers can make your website attractive and intuitive, and setup tools for ongoing inbound and outbound marketing efforts, successful content messaging should reflect who your brand is targeting while using a consistent business persona. It’s important to remember that to deliver a good user experience, …

Beyond Funny Cats: Using YouTube to Build Your Business

Are cat videos funny? You betcha! And did you know that YouTube is the second largest search engine in the world? Using YouTube correctly for your video marketing can be a strategic tool to target and promote your business. The number of people who use YouTube is over 1,300,000,000 with more than 30 million visitors a day. So, getting your …

Sweet Benefits of Using WordPress for your Business Website

Sweet! You’ve decided to take the plunge and build your first website, or re-design your old site. Small businesses and web designers “in the know” have been making the switch from old static HTML web designs to more modern, mobile-friendly layouts, platforms, and content management systems (CMS). WordPress represents a diverse array of industries on the web, including many recent …