Links have been an integral part of SEO since Google created PageRank in 1996. But times are changing, and search engines have evolved. 1 out of 5 searches come from voice queries using AI powered digital assistants such as Siri, Google Assistant, Cortana, and Alexa.
In addition, the impending debut of the mobile-first index is one of the most anticipated events during 2018. Many websites have already felt its effect on their website’s rankings in search results.
Take a look at the infographic below from Digital Marketing Philippines. It will show you latest trends in SEO that are taking place in 2018 so you can stay competitive!
- The rise of digital assistants
- Succeeding with SERP features
- The mobile-first index
- The need for speed
- Developments in visual search
- “Link-less” backlinks