There’s so much pressure to get your B2B manufacturing or supplier website right these days.
The market is BIG and only getting bigger.
Many industrial and manufacturing companies and suppliers have a website that was created years ago (sometimes more than five years ago), product specs are available in PDF format with a basic contact page link, maybe you’ve paid good money for the thing – so that should do it.
But the current B2B market demands a dynamic, searchable online customer experience, crucial for manufacturers and suppliers to stay competitive, attract recurring customers, and help track what your end-users are actually looking for.
Mobile drives, or influences, an average of over 40% of revenue in leading B2B organizations. And 80% of B2B buying decisions are based on a buyer’s direct or indirect customer experience, and only 20% is based on the price or the actual offering.
Dynamic product catalog websites boost interest, trust, sales, and leads.
The primary reason for any business to have a website is to create interest, trust, sales, and leads for your products or services.
Though your business may offer products and components primarily to wholesalers and distributors, huge benefits can be gained by tapping into consumers online research with a searchable product base. That’s where eCommerce catalog websites can help.
Dynamic product catalogs can display detailed information, specifications, and photos about your products, thus helping generate more sales inquiries in an organized, user-friendly manner. No need to have an “Add-to-cart” button, you can display a “Request Quote” or “More Information” call to action instead.
And here’s an important bonus: Your website will be much more user-friendly since it’s organized into categories, is searchable, and contains text easily indexed by Google and other search engines.
Gain effortless social sharing and meaningful email marketing.
With an eCommerce catalog website, you can easily display social sharing and follow buttons for each and every product page. Using email marketing your sales people can share direct links to specific products to leads and distributors lists. Add an email sign-up form to your website, maybe a chat module, and now you have a truly dynamic online hub to start engaging visitors during their research.
Great for your sales staff – great for your distributors – and awesome for your bottom line.
Six huge benefits of a catalog website:
- Makes better stats reports and analytics possible on a per product basis because each product page is an attractive, informative landing page
- Creates an always fresh, searchable, consistent view of your products – updateable by you
- Allows for easier product comparisons and highlights popular products
- Compliments paper catalogs by building brand recognition
- Promotes relationship and lead building, acts as an extension of your sales team, not a replacement for them!
- Improves and personalizes customer experience and distributor engagement
In general, B2B manufacturer and supplier businesses will want to focus on making their online experience as easy as possible for the customer to use – one that’s easy to find in the search engines, knowledge base oriented, offers awesome photos, and is easily searchable.
If you’re a Florida manufacturer or supplier ready to get started on finding out more about converting your static website to a mobile-friendly, dynamic online catalog, get in touch.
Stacy Layman
Director, eCommerce and Digital Marketing
Jacksonville, Florida