What 2020 should have taught most B2B marketers about how to set your business apart from the crowd is the need for connection.
Surprisingly, only 76% of B2B organizations have a formal marketing plan. On top of that, only 74% of these B2B marketers have established sound goals and sadly only 3% achieve these goals. So, don’t lose focus, go back to basics – and start to connect.
2020 has also taught B2B organizations one of the most important aspects of doing and maintaining business – and that is retaining customers.
Customer experience is paramount
The following are strategies and key points that B2B organizations should give careful attention to:
- A website experience that’s up-to-date with the latest technology
- Simplified and more personalized transactions
- Omnichannel Marketing
- Voice Search Marketing
- Chatbots
- Native Video Advertising
and more…. >>>
Embedded from Digital Marketing Philippines
Let’s make customer interaction memorable!
Outsourcing digital marketing remains to be an effective and practical strategy in 2021 that global B2B enterprises can adopt.
With more and more Business Process Outsourcing companies getting more aggressive in offering their services, B2B companies should choose a reliable Digital Marketing agency that can help them get through 2021 – and beyond!
If you need help evaluating your current website for a better user experience, please contact me directly.
Stacy Layman
Director, Marketing and Creative Services
Jacksonville, Florida