Web Analytics

Love at First Sight ♥ – Great UX Wins in Search

Love at First Sight ♥ - Great UX Wins in Search

One of the most important things you can do to make sure your website is winning in the search engines, is to focus on what your users will experience when landing on your site. Effective user experience (UX) web design practices increase the level of trust a visitor has in your website and in your business.

SEO has as much to do with how users engage on a site as it does with rankings. Creating a humanized user experience with SEO in mind will ensure that potential customers can find you online and become interested in your offerings.

Thinking beyond the keyword…

UX design includes every aspect of a website, from site navigation to individual page layout, to great customer support using Live Chat. User Experience (UX) can provide stronger ranking signals to Google.

According to Google:

“Google’s goal is to provide users with the most relevant results and a great user experience.”

Common barriers to a successful UX

Websites people love enjoy many return visitors because of great user experience, useful updates, and consistent improvements. According to Kissmetrics, as many as 89% of consumers began doing business with a competitor following a poor customer experience.

Your website’s user experience plays a critical role in attracting new visitors and maintaining your customer base. Most visitors decide within a matter of seconds whether to continue browsing your site, or click the back button!

If you need help evaluating your current website for a great user experience, contact me.

Happy Valentine’s Day ~ Sharing the ♥