Whether you’ve downloaded a new app, filled out a contact form, downloaded a document, or purchased a product online, CTA plays a major role in getting website visitors engaged and onboard.
HubSpot offers a simple definition of CTA:
A call-to-action (CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a “call” to take an “action.” An example of a CTA is “click here”.
What makes an effective CTA?
A Call-To-Action statement, usually in the form of a button or link, is designed to get an immediate response from the person reading or hearing it, so as to recommend next steps, related content, or related offers. You can use CTA’s in your website landing pages, your microsite, emails, and social media posts.
To begin designing your CTA, ask yourself these questions:
- Is my description enticing?
- What action do I want my subscribers to take?
- What benefit will they get from taking that action?
- How will they know what to do?
You want to make sure your button is mobile-friendly and large enough to stand apart from the rest of the page. Using enticing photos with high contrast is a must!
Test and analyze!
Remember to add clear, enticing “calls to action” (CTA’s) so your website visitors can easily contact you to find out more information, download an eBook or whitepaper, or otherwise engage with your business. By testing and analyzing, you can determine what works best for your audience and goals, leading to a CTA strategy that successfully converts visitors into customers.
Here’s a great infographic showing the five most used formats of Call-To-Actions, courtesy of breadnbeyond.com
Take a look at your website’s calls-to-action, and if you need help, contact me. Let’s make sure your landing pages and buttons look great and function the way that you need them to.
Director, Marketing and Creative Services