How to Easily Set Your Website Apart and Gain Trust

How to easily set your website apart from your competitors and gain trust

OK PEOPLE… Does your website let a visitor know WHY they should spend time on your site rather than your competitors’ website? PEOPLE don’t connect with websites, they connect with the people behind those websites! PEOPLE want to deal with a human, not a faceless company. PEOPLE are naturally impatient and want to find a … Read more

Why Does My Business Need a Website? Isn’t Social Media Enough?

Behind every great business is a great website

We all know that social media is fun and engaging, but should you use it exclusively instead of having a great business website? One of the biggest reasons you should have a great website for your business is to increase your credibility and trust. Without a website, prospects may question your legitimacy as a business. … Read more

Virtual Events and Strategies for Building Summer Business During these Unusual Times

Virtual Events and Strategies for Building Summer Business

Labor Day is coming up and summer activities with marketing in mind can be a great way to overcome the seasonal slowdown, made worse by COVID19, and get in the swing of things once business picks up again! Here are some virtual event ideas and marketing strategies to help build your business, while social distancing, … Read more

How to Put Together a Share-worthy Blog Post

How to Put Together a Share-worthy Blog Post

Looking for ideas to boost your blog post social shares? An interesting and share-worthy blog post contains several important focus areas. A Stand-out HEADLINE – According to Salesforce Canada “your traffic can vary by as much as 500% based on your headline. There’s a science to writing the title of your post, and ignoring best … Read more

Successful Call-To-Action Elements and Why They Work [Infographic]

Successful Call-To-Action Elements and Why They Work [Infographic]

Whether you’ve downloaded a new app, filled out a contact form, downloaded a document, or purchased a product online, CTA plays a major role in getting website visitors engaged and onboard. HubSpot offers a simple definition of CTA: A call-to-action (CTA) is an image or line of text that prompts your visitors, leads, and customers … Read more

Ways to ‘Put the Spring’ Back into your Marketing

Ways to Put the Spring Back Into Your Marketing

Spring in Florida brings inspiration, renewal, warmer weather, gardening, spring cleaning, and a time to MAKE IT HAPPEN for your small business products and services marketing. The spring equinox (also called the March equinox or vernal equinox) falls on Tuesday, March 20, 2018, at 12:15 P.M. EDT. This event marks the astronomical first day of spring in the … Read more

55 SEO Facts for Small Business Websites [Infographic]

Web Design Special Packages - Bright Green Path, Jacksonville, FL

SEO is a key online marketing tool for every small business. For example, did you know that organic search drives 51% of all visitors vs paid-search driving 10%? And voice searches have increased to 10% of all search volume after Google’s latest algorithm updates. Here are 55 ‘must-know’ facts for small business websites including: The … Read more

Top Strategies for Delivering a Happy User Experience

Love at First Sight ♥ - Great UX Wins in Search

A happy user experience (UX) is so much more than your website’s usability. Although UX designers can make your website attractive and intuitive, and setup tools for ongoing inbound and outbound marketing efforts, successful content messaging should reflect who your brand is targeting while using a consistent business persona. It’s important to remember that to … Read more

Blogs Among Hottest B2B Marketing Tactics for 2017

SEO and Internet Marketing - Bright Green Path Web Solutions, Jacksonville, FL

B2B content marketing is changing all the time with more changes in the past 2 years than there has been in the past 50 years. “Content marketing is a strategy to create and distribute valuable content to attract and define an audience.” says a study that was done by PulsePoint. For 2017, they predicted content … Read more