SEO is a key online marketing tool for every small business. For example, did you know that organic search drives 51% of all visitors vs paid-search driving 10%? And voice searches have increased to 10% of all search volume after Google’s latest algorithm updates. Here are 55 ‘must-know’ facts for small business websites including: The … Read more
A happy user experience (UX) is so much more than your website’s usability. Although UX designers can make your website attractive and intuitive, and setup tools for ongoing inbound and outbound marketing efforts, successful content messaging should reflect who your brand is targeting while using a consistent business persona. It’s important to remember that to … Read more
B2B content marketing is changing all the time with more changes in the past 2 years than there has been in the past 50 years. “Content marketing is a strategy to create and distribute valuable content to attract and define an audience.” says a study that was done by PulsePoint. For 2017, they predicted content … Read more
Whether you are running a large business or a personal blog, keeping it real and exuding trust is a critical factor in your success. Humanizing your website and earning a visitors’ trust starts long before they ever become a customer. A more humanized website can set your website apart and gain trust. Besides being professional, … Read more
Did you know that, more than ever, a modern email newsletter can cut through today’s cluttered inboxes and motivate your readers? This could give your bottom line a nice boost. Email newsletters have evolved y’all. These days, great email newsletters are designed using clean and responsive layouts and are becoming more and more personalized. In … Read more
We’re all blasted with emails on a daily basis but some email marketing messages excel at cutting through the noise. Do you know what day of the week to send an email for best effect? What about time of day? What do you include in the body? What about the crucial subject of your email? … Read more
Summer’s coming up! Some businesses find that summer brings a seasonal lull in sales, manufacturing, or services business activity. But whether you’re looking to bring customers in over the next few months, or just finding ways to come back strong once the summer is over, there are plenty of things you can do right now … Read more