A happy user experience (UX) is so much more than your website’s usability. Although UX designers can make your website attractive and intuitive, and setup tools for ongoing inbound and outbound marketing efforts, successful content messaging should reflect who your brand is targeting while using a consistent business persona.
It’s important to remember that to deliver a good user experience, your business needs to stay involved. All the visual design work is just the tip of the iceberg, so great user experience marketing involves ongoing strategies.
Infographic courtesy of Digital Marketing Philippines:
If you’re thinking of a website “refresh” or new Microsite to stay on top of your UX marketing, let’s chat.
Stacy Layman
Director, Marketing and Creative Services
Jacksonville, Florida