Best Practices for Creating Helpful, People-first Website Content
Write well and often. A frequently updated site encourages people to return – as long as your content remains relevant and engaging. A useful post once a week is better … Read more
How to Distinguish your Medical Practice Website in the Digital Era
Patients have so many options regarding the choice of healthcare services and providers. And the only way healthcare practices can really stand out is by establishing a well-differentiated, memorable proposal … Read more
Six Ways a Microsite Makes Sense for your Business
What is a Microsite website? Microsites consist of just a few pages – sometimes only one. By focusing an idea or product and then limiting the amount of information to … Read more
Website Content Optimization for SEO and What to Avoid
Creating compelling and useful content will likely influence your website more than any other factors. Visitors know good content when they see it and will likely want to direct others … Read more
When Chasing Your Dream, Hard Work Becomes a Pleasure!
Understandably, the New Year can be a very difficult time to start thinking about meaningful marketing activities, especially during these stressful and worrisome times. And, as a small business, finding … Read more
Best Practices for Making the Most of your Blog – IT’S MAGIC!
If you have a website but don’t have a blog, consider creating one! A blog is a great way to connect with people who share your interests, or to publicize … Read more
Solo Marketer? Keeping Your Sanity Whilst Wearing Many Hats
Are you the solo marketer in your small business? Most small business owners are doing what they love to do! But while creating unique products, or delivering your services, you’re … Read more
Choosing the Right Colors: The Power of Color in Marketing
Did you know your surroundings may be influencing your emotions and state of mind? Do you ever notice that certain places especially irritate you? Or that certain places are especially … Read more
Creating SEO Friendly Featured Images for your WordPress Website
Most people know that adding featured images to your WordPress website helps attract visitors. But did you know that your featured images, when setup correctly, greatly boost your search engine … Read more
Innovative Tactics for B2B Digital Marketers in 2021 (Infographic)
What 2020 should have taught most B2B marketers about how to set your business apart from the crowd is the need for connection. Surprisingly, only 76% of B2B organizations have … Read more