Understandably, the New Year can be a very difficult time to start thinking about meaningful marketing activities, especially during these stressful and worrisome times.
And, as a small business, finding a recipe for success can be both time consuming and sometimes daunting!
But, by embracing these three simple resolutions, you can champion your dreams for the New Year by breaking old patterns and creating new worlds:
#1 – Never give up on your goals.
Realize that the best rewards take time!
Some actions you do to promote your business CAN have an immediate effect – such as an email marketing campaign or offering discounts and incentives.
The more helpful the information you publish for your customers and potential customers is, the more you’ll be perceived as an innovative expert in your field – ahead of your competition.
If you have a blog, updating it once a week and sharing interesting, relevant posts in social media adds credibility and authority to your business over time – for visitors and search engines alike.
Things happen when you stick with your blogging and continue to publish quality, relevant content. Remember to add clear “calls to action” (CTA’s) so your website visitors can easily contact you to find out more information, download an eBook or whitepaper, purchase a product or service, and otherwise engage with your business.
#2 – Connect with experts and do your research.
Successful business owners recognize the need to focus on industry research. They enjoy being “lifetime students” who set aside scheduled time to research and learn more about their industries. They follow and connect with experts in their industry and commit to researching the latest trends, products, and news.
One of the first things you’ll want to do is identify your best sources. Remember that traditional sources are often the best – such as finding a mentor or coach, joining professional and trade organizations, and attending trade shows and conferences.
#3 – Realize your website is a living, evolving tool.
Successful business owners understand their website will never be absolutely “finished” and perfect – that it’s evolving. They realize that a professional website is dynamic, easily updated, and should expand with their business.
As web development trends change and new tools appear on the scene they ask questions about keeping their website modern, up-to-date, and compelling. (For example, mobile-friendly, responsive websites have become a must.)
During updates, marketing campaigns, or development projects they communicate and work closely with their digital partners to complete important milestones on schedule and on budget.
They completely understand it’s paramount to nurture good relationships with their website designers, developers, digital marketing partners, and SEO specialists – so they can help achieve specific business and marketing goals now and “into the future”!
The new year stands before us, like a chapter in a book, waiting to be written. We can help write that story by setting goals. – Melody Beattie
Regardless of your business, these three simple New Year’s resolutions for small business marketing success can do wonders for your peace of mind, inspire you with new ideas, and help grow your business at a steady pace.
Wishing you success and happiness for 2022 and beyond!
Director, Marketing and Creative Services