OK PEOPLE… Does your website let a visitor know WHY they should spend time on your site rather than your competitors’ website? PEOPLE don’t connect with websites, they connect with the people behind those websites! PEOPLE want to deal with a human, not a faceless company. PEOPLE are naturally impatient and want to find a … Read more
The fun and busy holiday season is fast approaching once again which, if you’re like me, brings all manner of memory snippets 😀 I’m reminded of the classic Andy Kaufman performance from Saturday Night Live in which Andy lip-syncs to the Mighty Mouse theme song – it’s both funny and bizarre! Let’s Save the Day! … Read more
SEO is a key online marketing tool for every small business. For example, did you know that organic search drives 51% of all visitors vs paid-search driving 10%? And voice searches have increased to 10% of all search volume after Google’s latest algorithm updates. Here are 55 ‘must-know’ facts for small business websites including: The … Read more
Google’s mobile-friendly ranking signal a thing now. “Mobilegeddon” is here, don’t be left behind. If you’ve been procrastinating about updating your website to mobile-friendly, responsive framework, now is the time to seriously think about a redesign. Effective April 21st, Google now uses mobile-friendliness as a ranking signal, the company posted in its official webmasters blog. … Read more
Since Google recently added “mobile-friendly” labels to their mobile search results, it appears that for the first time Google will begin directly emailing an alert to webmasters, sent via Google Webmaster Tools, notifying them of mobility errors. (Have you submitted your website to Google webmaster tools yet?) Barry Schwartz, search engine consultant, broke the news … Read more