As 2024 winds down, businesses reflect on accomplishments, challenges, and goals. But one important asset often overlooked is the company website—a cornerstone for marketing, sales, and customer engagement. Conducting an end-of-year website audit isn’t just a best practice – it’s essential to ensuring your online presence is ready to hit the ground running in 2025. … Read more
If your site is on Google and you’re familiar with the fundamentals of SEO, there are more things you can do to improve how your site appears on Google. As you manage and maintain your website, you may come across more unique scenarios that affect Google Search. Control how Google crawls and indexes your site … Read more
Are you one busy bunny? Take a deep, healing breath. Spring is almost here, and it’s the perfect time to audit and refresh your business website for spring cleaning. When does spring start? In 2024, the official first day of spring is Monday, March 20. This date marks the “spring equinox” in the Northern Hemisphere. … Read more
What is a Microsite website? Microsites consist of just a few pages – sometimes only one. By focusing an idea or product and then limiting the amount of information to one or a few pages, the Microsite creates an easy-to-scan resource providing an uncluttered path to the information visitors are looking for. It can be … Read more
Creating compelling and useful content will likely influence your website more than any other factors. Visitors know good content when they see it and will likely want to direct others to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your … Read more
With COVID-19 spreading throughout the globe and impacting small businesses, finding new ways to communicate through your company website – is a winner. Since states are already taking steps to reduce large gatherings, close schools, and warning against personal physical contact, you could expand your current website or setup a new website that embraces online … Read more
With social media usage declining, now is a good opportunity to create lasting relationships built on relevant information, which can only be accomplished by creating thoughtful, fresh content on your company’s website and SEO best practices. According to Edison Research and Triton Digital, Facebook usage had been steadily increasing for ten straight years. But this … Read more
Links have been an integral part of SEO since Google created PageRank in 1996. But times are changing, and search engines have evolved. 1 out of 5 searches come from voice queries using AI powered digital assistants such as Siri, Google Assistant, Cortana, and Alexa. In addition, Google recently started migrating sites that follow the … Read more
SEO is a key online marketing tool for every small business. For example, did you know that organic search drives 51% of all visitors vs paid-search driving 10%? And voice searches have increased to 10% of all search volume after Google’s latest algorithm updates. Here are 55 ‘must-know’ facts for small business websites including: The … Read more
Google has recently announced the launch of their new, updated SEO Starter Guide just in time for Christmas and holiday breaks. Find out how to best optimize your website for 2018. SEO Starter Guide Highlights Making your website mobile-friendly Getting started with Google’s Search Console Benefits of hiring an SEO expert How to submit a … Read more