New Year’s Resolutions for Small Business Marketing Success

New Year's Resolutions for Small Business Marketing Success

Happy New Year 2019! As a small business, finding a recipe for success can be both time consuming and sometimes daunting. Understandably, the New Year can be a very difficult time to start thinking about meaningful marketing activities. I’ve learned over the years that by embracing three simple resolutions, you can resolve to champion your …

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How to Put Together a Share-worthy Blog Post

How to Put Together a Share-worthy Blog Post

Looking for ideas to boost your blog post social shares? An interesting and share-worthy blog post contains several important focus areas. A Stand-out HEADLINE – According to Salesforce Canada “your traffic can vary by as much as 500% based on your headline. There’s a science to writing the title of your post, and ignoring best …

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Successful Call-To-Action Elements and Why They Work [Infographic]

Successful Call-To-Action Elements and Why They Work [Infographic]

Whether you’ve downloaded a new app, filled out a contact form, downloaded a document, or purchased a product online, CTA plays a major role in getting website visitors engaged and onboard. HubSpot offers a simple definition of CTA: A call-to-action (CTA) is an image or line of text that prompts your visitors, leads, and customers …

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Ways to ‘Put the Spring’ Back into your Marketing

Ways to Put the Spring Back Into Your Marketing

Spring in Florida brings inspiration, renewal, warmer weather, gardening, spring cleaning, and a time to MAKE IT HAPPEN for your small business products and services marketing. The spring equinox (also called the March equinox or vernal equinox) falls on Tuesday, March 20, 2018, at 12:15 P.M. EDT. This event marks the astronomical first day of spring in the …

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Top Strategies for Delivering a Happy User Experience

Love at First Sight ♥ - Great UX Wins in Search

A happy user experience (UX) is so much more than your website’s usability. Although UX designers can make your website attractive and intuitive, and setup tools for ongoing inbound and outbound marketing efforts, successful content messaging should reflect who your brand is targeting while using a consistent business persona. It’s important to remember that to …

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Beyond Funny Cats: Using YouTube to Build Your Business

Beyond Funny Cats: Using YouTube to Build Your Business

Are cat videos funny? You betcha! And did you know that YouTube is the second largest search engine in the world? Using YouTube correctly for your video marketing can be a strategic tool to target and promote your business. The number of people who use YouTube is over 1,300,000,000 with more than 30 million visitors …

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Ways to Tackle Summer Business with a Sizzle and a Bang

Ways to Tackle Summer Business with a Sizzle and a Bang

Independence Day is right around the corner, and Lordy, it’s HOT here in Florida – things are slowing down y’all! Summer activities with marketing in mind can be a great way to overcome a seasonal slowdown and be in the swing of things once business picks up again! Don’t wait any longer to start marketing …

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Blogs Among Hottest B2B Marketing Tactics for 2017

SEO and Internet Marketing - Bright Green Path Web Solutions, Jacksonville, FL

B2B content marketing is changing all the time with more changes in the past 2 years than there has been in the past 50 years. “Content marketing is a strategy to create and distribute valuable content to attract and define an audience.” says a study that was done by PulsePoint. For 2017, they predicted content …

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10 Things Website Owners Are Doing to Save The Day

10 Things Website Owners Are Doing to Save The Day

The fun and busy holiday season is fast approaching once again which, if you’re like me, brings all manner of memory snippets 😀 I’m reminded of the classic Andy Kaufman performance from Saturday Night Live in which Andy lip-syncs to the Mighty Mouse theme song – it’s both funny and bizarre – like some of …

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Ideas to Keep Your Brand Buff this Summer

Ideas to Keep Your Brand Buff this Summer

Summer’s coming up! Some businesses find that summer brings a seasonal lull in sales, manufacturing, or services business activity. But whether you’re looking to bring customers in over the next few months, or just finding ways to come back strong once the summer is over, there are plenty of things you can do right now …

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