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Seven Trends Expected For Digital Marketing in 2023

Seven Trends Expected For Digital Marketing in 2023

Digital marketing has come a long way in the past decade, and it’s expected to continue to evolve in the coming years. In 2023, digital marketing will be even more important for businesses looking to connect with customers and reach their target audience. Here are some of the trends and advancements expected in the field … Read more

Solo Marketer? Keeping Your Sanity Whilst Wearing Many Hats

Solo Marketer? How to Keep Your Sanity

Are you the solo marketer in your small business? Most small business owners are doing what they love to do! But while creating unique products, or delivering your services, you’re also wearing many other hats, and marketing also falls to you. (for now!) With so many things on your plate, not to mention the stress … Read more

Virtual Events and Strategies for Building Summer Business During these Unusual Times

Virtual Events and Strategies for Building Summer Business

Labor Day is coming up and summer activities with marketing in mind can be a great way to overcome the seasonal slowdown, made worse by COVID19, and get in the swing of things once business picks up again! Here are some virtual event ideas and marketing strategies to help build your business, while social distancing, … Read more

How to Put Together a Share-worthy Blog Post

How to Put Together a Share-worthy Blog Post

Looking for ideas to boost your blog post social shares? An interesting and share-worthy blog post contains several important focus areas. A Stand-out HEADLINE – According to Salesforce Canada “your traffic can vary by as much as 500% based on your headline. There’s a science to writing the title of your post, and ignoring best … Read more

Successful Call-To-Action Elements and Why They Work [Infographic]

Successful Call-To-Action Elements and Why They Work [Infographic]

Whether you’ve downloaded a new app, filled out a contact form, downloaded a document, or purchased a product online, CTA plays a major role in getting website visitors engaged and onboard. HubSpot offers a simple definition of CTA: A call-to-action (CTA) is an image or line of text that prompts your visitors, leads, and customers … Read more

Ways to ‘Put the Spring’ Back into your Marketing

Ways to Put the Spring Back Into Your Marketing

Spring in Florida brings inspiration, renewal, warmer weather, gardening, spring cleaning, and a time to MAKE IT HAPPEN for your small business products and services marketing. The spring equinox (also called the March equinox or vernal equinox) falls on Tuesday, March 20, 2018, at 12:15 P.M. EDT. This event marks the astronomical first day of spring in the … Read more

Top Strategies for Delivering a Happy User Experience

Love at First Sight ♥ - Great UX Wins in Search

A happy user experience (UX) is so much more than your website’s usability. Although UX designers can make your website attractive and intuitive, and setup tools for ongoing inbound and outbound marketing efforts, successful content messaging should reflect who your brand is targeting while using a consistent business persona. It’s important to remember that to … Read more

Beyond Funny Cats: Using YouTube to Build Your Business

Beyond Funny Cats: Using YouTube to Build Your Business

Are cat videos funny? You betcha! And did you know that YouTube is the second largest search engine in the world? Using YouTube correctly for your video marketing can be a strategic tool to target and promote your business. The number of people who use YouTube is over 1,300,000,000 with more than 30 million visitors … Read more

Ways to Tackle Summer Business with a Sizzle and a Bang

Ways to Tackle Summer Business with a Sizzle and a Bang

Independence Day is right around the corner, and Lordy, it’s HOT here in Florida – things are slowing down y’all! Summer activities with marketing in mind can be a great way to overcome a seasonal slowdown and be in the swing of things once business picks up again! Don’t wait any longer to start marketing … Read more

Blogs Among Hottest B2B Marketing Tactics for 2017

SEO and Internet Marketing - Bright Green Path Web Solutions, Jacksonville, FL

B2B content marketing is changing all the time with more changes in the past 2 years than there has been in the past 50 years. “Content marketing is a strategy to create and distribute valuable content to attract and define an audience.” says a study that was done by PulsePoint. For 2017, they predicted content … Read more