When Chasing Your Dream, Hard Work Becomes a Pleasure!

When Chasing Your Dream, Hard Work Becomes a Pleasure

Understandably, the New Year can be a very difficult time to start thinking about meaningful marketing activities, especially during these stressful and worrisome times. And, as a small business, finding a recipe for success can be both time consuming and sometimes daunting! But, by embracing these three simple resolutions, you can champion your dreams for … Read more

Best Practices for Making the Most of your Blog – IT’S MAGIC!

Best Practices Recipe for Bloggers

If you have a website but don’t have a blog, consider creating one! A blog is a great way to connect with people who share your interests, or to publicize your site or product. Blogs are easy to create and update. And rich, useful, and original blog content will encourage visitors to come back to … Read more

Why Does My Business Need a Website? Isn’t Social Media Enough?

Behind every great business is a great website

We all know that social media is fun and engaging, but should you use it exclusively instead of having a great business website? One of the biggest reasons you should have a great website for your business is to increase your credibility and trust. Without a website, prospects may question your legitimacy as a business. … Read more

Declining Social Media Usage? Fuel Your SEO

Declining Social Media Usage? Fuel Your SEO!

With social media usage declining, now is a good opportunity to create lasting relationships built on relevant information, which can only be accomplished by creating thoughtful, fresh content on your company’s website and SEO best practices. According to Edison Research and Triton Digital, Facebook usage had been steadily increasing for ten straight years. But this … Read more

WordPress vs. Website Builders: Which is better for growing your business?

WordPress vs. Website Builders: Which is better for growing your business?

As a small business or start-up it’s a given that your presence on the internet should be the best it can be from the start. Throughout many years of business website design and development, I can tell you that a large majority of clients have needed rescue from free website builder platforms such as Wix, … Read more

How to Put Together a Share-worthy Blog Post

How to Put Together a Share-worthy Blog Post

Looking for ideas to boost your blog post social shares? An interesting and share-worthy blog post contains several important focus areas. A Stand-out HEADLINE – According to Salesforce Canada “your traffic can vary by as much as 500% based on your headline. There’s a science to writing the title of your post, and ignoring best … Read more

Facebook Can’t be the "be all and end all" of a Marketing Plan

Facebook Can’t be the "be all and end all" of a Marketing Plan

Puppies! Kittens! Babies! FOOD!! ♥☺ We all know that Facebook is fun, and a great tool, but should you use it exclusively for your business website? In most cases, businesses that use a Facebook page as their primary online presence are potentially setting themselves up for disillusionment – or worse. Think about this:  With a … Read more

Ways to Tackle Summer Business with a Sizzle and a Bang

Ways to Tackle Summer Business with a Sizzle and a Bang

Independence Day is right around the corner, and Lordy, it’s HOT here in Florida – things are slowing down y’all! Summer activities with marketing in mind can be a great way to overcome a seasonal slowdown and be in the swing of things once business picks up again! Don’t wait any longer to start marketing … Read more

Blogs Among Hottest B2B Marketing Tactics for 2017

SEO and Internet Marketing - Bright Green Path Web Solutions, Jacksonville, FL

B2B content marketing is changing all the time with more changes in the past 2 years than there has been in the past 50 years. “Content marketing is a strategy to create and distribute valuable content to attract and define an audience.” says a study that was done by PulsePoint. For 2017, they predicted content … Read more

Making Your B2B Expertise Easier to Find

Making Your B2B Expertise Easier to Find

“Yay! I wrote my first blog article!” Woohoo! Brand spanking-new blog website and you’ve written your first article. Way to go! Writing your first blog article – full of passion about your services and expert information – is an awesome first step to being found in the search engines. Blogging is one of the key … Read more