Innovative Tactics for B2B Digital Marketers in 2021 (Infographic)

Innovative Tactics for B2B Digital Marketers in 2021

What 2020 should have taught most B2B marketers about how to set your business apart from the crowd is the need for connection. Surprisingly, only 76% of B2B organizations have a formal marketing plan. On top of that, only 74% of these B2B marketers have established sound goals and sadly only 3% achieve these goals. …

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Declining Social Media Usage? Fuel Your SEO

Declining Social Media Usage? Fuel Your SEO!

With social media usage declining, now is a good opportunity to create lasting relationships built on relevant information, which can only be accomplished by creating thoughtful, fresh content on your company’s website and SEO best practices. According to Edison Research and Triton Digital, Facebook usage had been steadily increasing for ten straight years. But this …

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Successful Call-To-Action Elements and Why They Work [Infographic]

Successful Call-To-Action Elements and Why They Work [Infographic]

Whether you’ve downloaded a new app, filled out a contact form, downloaded a document, or purchased a product online, CTA plays a major role in getting website visitors engaged and onboard. HubSpot offers a simple definition of CTA: A call-to-action (CTA) is an image or line of text that prompts your visitors, leads, and customers …

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Getting On Board With The Best Live Chat

Getting On Board With The Best Live Chat

Whether you’re an online business or a brick and mortar store, being able to provide great customer service is important to the success of your company. Help should never be hard to find for a customer and one way to make yourself easily and readily available is through live help software (also known as live …

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Top Strategies for Delivering a Happy User Experience

Love at First Sight ♥ - Great UX Wins in Search

A happy user experience (UX) is so much more than your website’s usability. Although UX designers can make your website attractive and intuitive, and setup tools for ongoing inbound and outbound marketing efforts, successful content messaging should reflect who your brand is targeting while using a consistent business persona. It’s important to remember that to …

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That Website Facelift You’ve Been Meaning to Do for Years

That Website Facelift You've Been Meaning to Do for Years

Let’s be honest here: If you can hardly stand to look at your website, twinge at the site of it, or have second thoughts about sharing your URL, it’s a pretty good bet that your prospects feel the same way. On the internet, first impressions about your business website make a huge difference. When your …

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