Web Analytics

Best Practices for Creating Helpful, People-first Website Content

Best Practices for Creating Helpful, People-first Website Content

Write well and often. A frequently updated site encourages people to return – as long as your content remains relevant and engaging. A useful post once a week is better than low-quality content published daily. There are some things you could do that are specifically meant to help search engines better discover and understand your … Read more

How Can Integrating a Chatbot Benefit Your Healthcare Practice?

How Can Integrating a Chatbot Benefit Your Healthcare Practice?

Thinking about integrating a Chatbot with your website? The benefits of website chatbots for the healthcare and wellness industry can be significant! To distinguish your medical practice from others, modern marketers start with patients rather than services. In doing so, Chatbots continue to offer numerous benefits for medical practices – helping to enhance patient engagement, … Read more

Why is Having a High-performance Website Important for SEO?

Loading... Please WAIT. Why is Having a High Performance Website Important for SEO?

Is your website slow to load? There are many factors that contribute to a slow loading website such as having it hosted on a slower, shared hosting account, having huge image files or tons of unnecessary scripts running. Load speed can make or break a website. We’d all rather have a fast website than slow … Read more

Innovative Tactics for B2B Digital Marketers in 2021 (Infographic)

Innovative Tactics for B2B Digital Marketers in 2021

What 2020 should have taught most B2B marketers about how to set your business apart from the crowd is the need for connection. Surprisingly, only 76% of B2B organizations have a formal marketing plan. On top of that, only 74% of these B2B marketers have established sound goals and sadly only 3% achieve these goals. … Read more

Declining Social Media Usage? Fuel Your SEO

Declining Social Media Usage? Fuel Your SEO!

With social media usage declining, now is a good opportunity to create lasting relationships built on relevant information, which can only be accomplished by creating thoughtful, fresh content on your company’s website and SEO best practices. According to Edison Research and Triton Digital, Facebook usage had been steadily increasing for ten straight years. But this … Read more

Successful Call-To-Action Elements and Why They Work [Infographic]

Successful Call-To-Action Elements and Why They Work [Infographic]

Whether you’ve downloaded a new app, filled out a contact form, downloaded a document, or purchased a product online, CTA plays a major role in getting website visitors engaged and onboard. HubSpot offers a simple definition of CTA: A call-to-action (CTA) is an image or line of text that prompts your visitors, leads, and customers … Read more

Getting On Board With The Best Live Chat

Getting On Board With The Best Live Chat

Whether you’re an online business or a brick and mortar store, being able to provide great customer service is important to the success of your company. Help should never be hard to find for a customer and one way to make yourself easily and readily available is through live help software (also known as live … Read more

Top Strategies for Delivering a Happy User Experience

Love at First Sight ♥ - Great UX Wins in Search

A happy user experience (UX) is so much more than your website’s usability. Although UX designers can make your website attractive and intuitive, and setup tools for ongoing inbound and outbound marketing efforts, successful content messaging should reflect who your brand is targeting while using a consistent business persona. It’s important to remember that to … Read more