Social media can be a powerful tool that can be leveraged by physicians to connect with patients, colleagues, and the public! By sharing informative and engaging content, physicians can increase their reach and attract new patients. They can also use social media to share their patient reviews and testimonials and highlight their areas of expertise. … Read more
Are you the solo marketer in your small business? Most small business owners are doing what they love to do! But while creating unique products, or delivering your services, you’re also wearing many other hats, and marketing also falls to you. (for now!) With so many things on your plate, not to mention the stress … Read more
Most people know that adding featured images to your WordPress website helps attract visitors. But did you know that your featured images, when setup correctly, greatly boost your search engine performance? Here’s some quick tips – from start to finish – and how to create SEO friendly featured images for your WordPress website. First, choose … Read more
The fun and busy holiday season is fast approaching once again which, if you’re like me, brings all manner of memory snippets 😀 I’m reminded of the classic Andy Kaufman performance from Saturday Night Live in which Andy lip-syncs to the Mighty Mouse theme song – it’s both funny and bizarre! Let’s Save the Day! … Read more
The need for strong, calm, trustworthy leadership is more important than ever during these uncertain and stressful times. Here’s some simple ways to keep your brand alive by letting people know that your business is thriving and adapting! What are some ways to stay strong during these changing times? Touch base with your customers. Your … Read more
Looking for ideas to boost your blog post social shares? An interesting and share-worthy blog post contains several important focus areas. A Stand-out HEADLINE – According to Salesforce Canada “your traffic can vary by as much as 500% based on your headline. There’s a science to writing the title of your post, and ignoring best … Read more
Independence Day is right around the corner, and Lordy, it’s HOT here in Florida – things are slowing down y’all! Summer activities with marketing in mind can be a great way to overcome a seasonal slowdown and be in the swing of things once business picks up again! Don’t wait any longer to start marketing … Read more
Having social network business profiles and participating is fun and can be great complimentary tools for your business, but should you use them as a substitute for your own business website? Often, new businesses use a Facebook page exclusively as their primary online presence and are potentially losing initial business – new business and clients … Read more
Summer in Florida! Don’t you love it? The heat, humidity, bugs you’ve never seen before, bigger bugs, bugs forming communities on your front door, mosquitoes the size of Mack trucks, record hurricane threats – the smell of Skin-So-Soft and Coconuts wafting through the air! As a Florida native, and after spending most of my life … Read more