How to Easily Set Your Website Apart and Gain Trust

How to easily set your website apart from your competitors and gain trust

OK PEOPLE… Does your website let a visitor know WHY they should spend time on your site rather than your competitors’ website? PEOPLE don’t connect with websites, they connect with the people behind those websites! PEOPLE want to deal with a human, not a faceless company. PEOPLE are naturally impatient and want to find a …

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Successful Call-To-Action Elements and Why They Work [Infographic]

Successful Call-To-Action Elements and Why They Work [Infographic]

Whether you’ve downloaded a new app, filled out a contact form, downloaded a document, or purchased a product online, CTA plays a major role in getting website visitors engaged and onboard. HubSpot offers a simple definition of CTA: A call-to-action (CTA) is an image or line of text that prompts your visitors, leads, and customers …

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Showcasing your Brand for Small Business Week and Beyond

Showcasing your Brand for Small Business Week

Small businesses all over the country are making a big impact. Every year since 1963, the President of the United States has issued a proclamation announcing National Small Business Week, which recognizes the critical contributions of America’s entrepreneurs and small business owners. More than half of Americans either own or work for a small business, …

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Ways to ‘Put the Spring’ Back into your Marketing

Ways to Put the Spring Back Into Your Marketing

Spring in Florida brings inspiration, renewal, warmer weather, gardening, spring cleaning, and a time to MAKE IT HAPPEN for your small business products and services marketing. The spring equinox (also called the March equinox or vernal equinox) falls on Tuesday, March 20, 2018, at 12:15 P.M. EDT. This event marks the astronomical first day of spring in the …

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SEO Starter Guide Updated Just in Time for the Holidays

SEO Starter Guide Updated Just in Time for the Holidays

Google has recently announced the launch of their new, updated SEO Starter Guide just in time for Christmas and holiday breaks. Find out how to best optimize your website for 2018. SEO Starter Guide Highlights Making your website mobile-friendly Getting started with Google’s Search Console Benefits of hiring an SEO expert How to submit a …

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Top Strategies for Delivering a Happy User Experience

Love at First Sight ♥ - Great UX Wins in Search

A happy user experience (UX) is so much more than your website’s usability. Although UX designers can make your website attractive and intuitive, and setup tools for ongoing inbound and outbound marketing efforts, successful content messaging should reflect who your brand is targeting while using a consistent business persona. It’s important to remember that to …

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Do I need a website or can I get by with just social media pages?

Having social network business profiles and participating is fun and can be great complimentary tools for your business, but should you use them as a substitute for your own business website? Often, new businesses use a Facebook page exclusively as their primary online presence and are potentially losing initial business – new business and clients …

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WordPress 4.3 “Billie” New Formatting, Customizing Features

Version 4.3 of WordPress, named “Billie” in honor of jazz singer Billie Holiday, is available for download or update in your WordPress dashboard. New features in 4.3 make it even easier to format your content and customize your site. Be sure to BACKUP your site prior to any major updates. (Awesome video by Siobhan McKeown, …

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