OK PEOPLE… Does your website let a visitor know WHY they should spend time on your site rather than your competitors’ website? PEOPLE don’t connect with websites, they connect with the people behind those websites! PEOPLE want to deal with a human, not a faceless company. PEOPLE are naturally impatient and want to find a … Read more
![Successful Call-To-Action Elements and Why They Work [Infographic]](https://brightgreenpath.com/wp-content/uploads/2018/08/call-to-action-150x150.jpg)
Whether you’ve downloaded a new app, filled out a contact form, downloaded a document, or purchased a product online, CTA plays a major role in getting website visitors engaged and onboard. HubSpot offers a simple definition of CTA: A call-to-action (CTA) is an image or line of text that prompts your visitors, leads, and customers … Read more
Small businesses all over the country are making a big impact. Every year since 1963, the President of the United States has issued a proclamation announcing National Small Business Week, which recognizes the critical contributions of America’s entrepreneurs and small business owners. More than half of Americans either own or work for a small business, … Read more
Spring in Florida brings inspiration, renewal, warmer weather, gardening, spring cleaning, and a time to MAKE IT HAPPEN for your small business products and services marketing. The spring equinox (also called the March equinox or vernal equinox) falls on Tuesday, March 20, 2018, at 12:15 P.M. EDT. This event marks the astronomical first day of spring in the … Read more
Google has recently announced the launch of their new, updated SEO Starter Guide just in time for Christmas and holiday breaks. Find out how to best optimize your website for 2018. SEO Starter Guide Highlights Making your website mobile-friendly Getting started with Google’s Search Console Benefits of hiring an SEO expert How to submit a … Read more
It’s almost Halloween and to help us get into the spirit of things, the folks at SEMRush have created a funny quiz to discover whether you are prepared for all the SEO challenges that might await you on All Hallow’s Eve and throughout the Fall season. THE SEO QUIZ: Read 10 statements about SEO and … Read more
A happy user experience (UX) is so much more than your website’s usability. Although UX designers can make your website attractive and intuitive, and setup tools for ongoing inbound and outbound marketing efforts, successful content messaging should reflect who your brand is targeting while using a consistent business persona. It’s important to remember that to … Read more
Having social network business profiles and participating is fun and can be great complimentary tools for your business, but should you use them as a substitute for your own business website? Often, new businesses use a Facebook page exclusively as their primary online presence and are potentially losing initial business – new business and clients … Read more
Does your website pop? One of the easiest ways to make any website design look fresh and up-to-date is to make sure its color scheme instinctively influences the visitor’s first impression! Color Styles and Moods from the Ages Here’s a great infographic from Pantone that takes us through a fun journey of color trends – … Read more