Declining Social Media Usage? Fuel Your SEO

Declining Social Media Usage? Fuel Your SEO!

With social media usage declining, now is a good opportunity to create lasting relationships built on relevant information, which can only be accomplished by creating thoughtful, fresh content on your company’s website and SEO best practices. According to Edison Research and Triton Digital, Facebook usage had been steadily increasing for ten straight years. But this …

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Showcasing your Brand for Small Business Week and Beyond

Showcasing your Brand for Small Business Week

Small businesses all over the country are making a big impact. Every year since 1963, the President of the United States has issued a proclamation announcing National Small Business Week, which recognizes the critical contributions of America’s entrepreneurs and small business owners. More than half of Americans either own or work for a small business, …

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Ways to ‘Put the Spring’ Back into your Marketing

Ways to Put the Spring Back Into Your Marketing

Spring in Florida brings inspiration, renewal, warmer weather, gardening, spring cleaning, and a time to MAKE IT HAPPEN for your small business products and services marketing. The spring equinox (also called the March equinox or vernal equinox) falls on Tuesday, March 20, 2018, at 12:15 P.M. EDT. This event marks the astronomical first day of spring in the …

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Top Strategies for Delivering a Happy User Experience

Love at First Sight ♥ - Great UX Wins in Search

A happy user experience (UX) is so much more than your website’s usability. Although UX designers can make your website attractive and intuitive, and setup tools for ongoing inbound and outbound marketing efforts, successful content messaging should reflect who your brand is targeting while using a consistent business persona. It’s important to remember that to …

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Ways to Tackle Summer Business with a Sizzle and a Bang

Ways to Tackle Summer Business with a Sizzle and a Bang

Independence Day is right around the corner, and Lordy, it’s HOT here in Florida – things are slowing down y’all! Summer activities with marketing in mind can be a great way to overcome a seasonal slowdown and be in the swing of things once business picks up again! Don’t wait any longer to start marketing …

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Blogs Among Hottest B2B Marketing Tactics for 2017

SEO and Internet Marketing - Bright Green Path Web Solutions, Jacksonville, FL

B2B content marketing is changing all the time with more changes in the past 2 years than there has been in the past 50 years. “Content marketing is a strategy to create and distribute valuable content to attract and define an audience.” says a study that was done by PulsePoint. For 2017, they predicted content …

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Humanizing Your Website: Ways To Keep It Real

Humanizing Your Website: Ways To Keep It Real

Whether you are running a large business or a personal blog,  keeping it real and exuding trust is a critical factor in your success. Humanizing your website and earning a visitors’ trust starts long before they ever become a customer. A more humanized website can set your website apart and gain trust. Besides being professional, …

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Making Your B2B Expertise Easier to Find

“Yay! I wrote my first blog article!” Woohoo! Brand spanking-new blog website and you’ve written your first article. Way to go! Writing your first blog article – full of passion about your services and expert information – is an awesome first step to being found in the search engines. Blogging is one of the key …

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