Is your website truly ready for what’s next? In this video, learn how to review and prepare your website for marketing success by implementing a comprehensive review across ten critical zones of your website. The structured approach — shown in this video — is designed to secure your technical foundation, drive discoverability, and champion the … Read more
According to Invoca, 81% of retail shoppers conduct online research before buying. Setting up your product feed powers visibility and performance across Google and YouTube, so maintaining real-time pricing, deals, images, and videos isn’t just best practice — it’s a competitive advantage. Tools like Merchant Center can help you do this, ensuring that AI-powered solutions … Read more
Creating compelling and useful content will likely influence your website more than any other factors. Visitors know good content when they see it and will likely want to direct others to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your … Read more
Building a private healthcare practice from the ground up is challenging and exciting! And building and maintaining a strong referral network is crucial for doctors to expand their practice and provide optimal care to their patients. A robust referral network not only helps doctors attract new patients but also fosters collaborative relationships with other healthcare … Read more
B2B businesses have a golden opportunity to embrace video as a powerful tool for elevating their marketing performance! Videos represent a strategic opportunity to communicate complex ideas, build trust with decision-makers, and drive measurable results. By integrating video into all stages of the buyer’s journey, personalizing content, utilizing advanced analytics, and experimenting with new formats, … Read more
Patients have so many options regarding the choice of healthcare services and providers. And the only way healthcare practices can really stand out is by establishing a well-differentiated, memorable proposal alongside a unique website and marketing strategy adapted to the digital era. Marketing plays an important role in helping medical and healthcare professionals create, communicate, and … Read more
Are you one busy bunny? Take a deep, healing breath. Spring is almost here, and it’s the perfect time to audit and refresh your business website for spring cleaning. When does spring start? In 2024, the official first day of spring is Monday, March 20. This date marks the “spring equinox” in the Northern Hemisphere. … Read more
If you have a website but don’t have a blog, consider creating one! A blog is a great way to connect with people who share your interests, or to publicize your site or product. Blogs are easy to create and update. And rich, useful, and original blog content will encourage visitors to come back to … Read more
Are you the solo marketer in your small business? Most small business owners are doing what they love to do! But while creating unique products, or delivering your services, you’re also wearing many other hats, and marketing also falls to you. (for now!) With so many things on your plate, not to mention the stress … Read more
Labor Day is coming up and summer activities with marketing in mind can be a great way to overcome the seasonal slowdown, made worse by COVID19, and get in the swing of things once business picks up again! Here are some virtual event ideas and marketing strategies to help build your business, while social distancing, … Read more