New Year’s Resolutions for Small Business Marketing Success

New Year's Resolutions for Small Business Marketing Success

Happy New Year 2019! As a small business, finding a recipe for success can be both time consuming and sometimes daunting. Understandably, the New Year can be a very difficult time to start thinking about meaningful marketing activities. I’ve learned over the years that by embracing three simple resolutions, you can resolve to champion your …

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How to Put Together a Share-worthy Blog Post

How to Put Together a Share-worthy Blog Post

Looking for ideas to boost your blog post social shares? An interesting and share-worthy blog post contains several important focus areas. A Stand-out HEADLINE – According to Salesforce Canada “your traffic can vary by as much as 500% based on your headline. There’s a science to writing the title of your post, and ignoring best …

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Successful Call-To-Action Elements and Why They Work [Infographic]

Successful Call-To-Action Elements and Why They Work [Infographic]

Whether you’ve downloaded a new app, filled out a contact form, downloaded a document, or purchased a product online, CTA plays a major role in getting website visitors engaged and onboard. HubSpot offers a simple definition of CTA: A call-to-action (CTA) is an image or line of text that prompts your visitors, leads, and customers …

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Ways to ‘Put the Spring’ Back into your Marketing

Ways to Put the Spring Back Into Your Marketing

Spring in Florida brings inspiration, renewal, warmer weather, gardening, spring cleaning, and a time to MAKE IT HAPPEN for your small business products and services marketing. The spring equinox (also called the March equinox or vernal equinox) falls on Tuesday, March 20, 2018, at 12:15 P.M. EDT. This event marks the astronomical first day of spring in the …

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55 SEO Facts for Small Business Websites [Infographic]

Web Design Special Packages - Bright Green Path, Jacksonville, FL

SEO is a key online marketing tool for every small business. For example, did you know that organic search drives 51% of all visitors vs paid-search driving 10%? And voice searches have increased to 10% of all search volume after Google’s latest algorithm updates. Here are 55 ‘must-know’ facts for small business websites including: The …

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Marketing Benefits of Having a Focused Microsite or Minisite

What on EARTH is a Microsite?

A Microsite is a website – albeit a small one. It usually consists of just a few pages – sometimes only one. They are often used in conjunction with a “parent” website – using a separate domain name – or as a landing page. Microsites (or Minisites) can also be launched on a sub-domain, or …

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Top Strategies for Delivering a Happy User Experience

Love at First Sight ♥ - Great UX Wins in Search

A happy user experience (UX) is so much more than your website’s usability. Although UX designers can make your website attractive and intuitive, and setup tools for ongoing inbound and outbound marketing efforts, successful content messaging should reflect who your brand is targeting while using a consistent business persona. It’s important to remember that to …

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Blogs Among Hottest B2B Marketing Tactics for 2017

SEO and Internet Marketing - Bright Green Path Web Solutions, Jacksonville, FL

B2B content marketing is changing all the time with more changes in the past 2 years than there has been in the past 50 years. “Content marketing is a strategy to create and distribute valuable content to attract and define an audience.” says a study that was done by PulsePoint. For 2017, they predicted content …

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Humanizing Your Website: Ways To Keep It Real

Humanizing Your Website: Ways To Keep It Real

Whether you are running a large business or a personal blog,  keeping it real and exuding trust is a critical factor in your success. Humanizing your website and earning a visitors’ trust starts long before they ever become a customer. A more humanized website can set your website apart and gain trust. Besides being professional, …

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