How to Distinguish your Medical Practice Website in the Digital Era

Medical Website Design Features

Patients have so many options regarding the choice of healthcare services and providers. And the only way healthcare practices can really stand out is by establishing a well-differentiated, memorable proposal alongside a unique website and marketing strategy adapted to the digital era. Marketing plays an important role in helping medical and healthcare professionals create, communicate, … Read more

Six Ways a Microsite Makes Sense for your Business

Six Ways a Microsite Makes Sense for your Business

What is a Microsite website? Microsites consist of just a few pages – sometimes only one. By focusing an idea or product and then limiting the amount of information to one or a few pages, the Microsite creates an easy-to-scan resource providing an uncluttered path to the information visitors are looking for. It can be … Read more

Website Content Optimization for SEO and What to Avoid

Website Content Optimization for SEO and What to Avoid

Creating compelling and useful content will likely influence your website more than any other factors. Visitors know good content when they see it and will likely want to direct others to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your … Read more

When Chasing Your Dream, Hard Work Becomes a Pleasure!

When Chasing Your Dream, Hard Work Becomes a Pleasure

Understandably, the New Year can be a very difficult time to start thinking about meaningful marketing activities, especially during these stressful and worrisome times. And, as a small business, finding a recipe for success can be both time consuming and sometimes daunting! But, by embracing these three simple resolutions, you can champion your dreams for … Read more

Solo Marketer? Keeping Your Sanity Whilst Wearing Many Hats

Solo Marketer? How to Keep Your Sanity

Are you the solo marketer in your small business? Most small business owners are doing what they love to do! But while creating unique products, or delivering your services, you’re also wearing many other hats, and marketing also falls to you. (for now!) With so many things on your plate, not to mention the stress … Read more

Choosing the Right Colors: The Power of Color in Marketing

The Power of Color in Web Design and Marketing

Did you know your surroundings may be influencing your emotions and state of mind? Do you ever notice that certain places especially irritate you? Or that certain places are especially relaxing and calming? Well, there’s a good chance that the colors in those spaces are playing a part. Color psychology is well-known and can provide … Read more

Innovative Tactics for B2B Digital Marketers in 2021 (Infographic)

Innovative Tactics for B2B Digital Marketers in 2021

What 2020 should have taught most B2B marketers about how to set your business apart from the crowd is the need for connection. Surprisingly, only 76% of B2B organizations have a formal marketing plan. On top of that, only 74% of these B2B marketers have established sound goals and sadly only 3% achieve these goals. … Read more

How to Easily Set Your Website Apart and Gain Trust

How to easily set your website apart from your competitors and gain trust

OK PEOPLE… Does your website let a visitor know WHY they should spend time on your site rather than your competitors’ website? PEOPLE don’t connect with websites, they connect with the people behind those websites! PEOPLE want to deal with a human, not a faceless company. PEOPLE are naturally impatient and want to find a … Read more

Why Does My Business Need a Website? Isn’t Social Media Enough?

Behind every great business is a great website

We all know that social media is fun and engaging, but should you use it exclusively instead of having a great business website? One of the biggest reasons you should have a great website for your business is to increase your credibility and trust. Without a website, prospects may question your legitimacy as a business. … Read more