Choosing the Right Colors: The Power of Color in Marketing

The Power of Color in Web Design and Marketing

Did you know your surroundings may be influencing your emotions and state of mind? Do you ever notice that certain places especially irritate you? Or that certain places are especially relaxing and calming? Well, there’s a good chance that the colors in those spaces are playing a part. Color psychology is well-known and can provide …

Read more

Innovative Tactics for B2B Digital Marketers in 2021 (Infographic)

Innovative Tactics for B2B Digital Marketers in 2021

What 2020 should have taught most B2B marketers about how to set your business apart from the crowd is the need for connection. Surprisingly, only 76% of B2B organizations have a formal marketing plan. On top of that, only 74% of these B2B marketers have established sound goals and sadly only 3% achieve these goals. …

Read more

How to Easily Set Your Website Apart and Gain Trust

How to easily set your website apart from your competitors and gain trust

OK PEOPLE… Does your website let a visitor know WHY they should spend time on your site rather than your competitors’ website? PEOPLE don’t connect with websites, they connect with the people behind those websites! PEOPLE want to deal with a human, not a faceless company. PEOPLE are naturally impatient and want to find a …

Read more

Why Does My Business Need a Website? Isn’t Social Media Enough?

Behind every great business is a great website

We all know that social media is fun and engaging, but should you use it exclusively instead of having a great business website? One of the biggest reasons you should have a great website for your business is to increase your credibility and trust. Without a website, prospects may question your legitimacy as a business. …

Read more

Virtual Events and Strategies for Building Summer Business During these Unusual Times

Virtual Events and Strategies for Building Summer Business

Labor Day is coming up and summer activities with marketing in mind can be a great way to overcome the seasonal slowdown, made worse by COVID19, and get in the swing of things once business picks up again! Here are some virtual event ideas and marketing strategies to help build your business, while social distancing, …

Read more

New Year’s Resolutions for Small Business Marketing Success

New Year's Resolutions for Small Business Marketing Success

Happy New Year 2019! As a small business, finding a recipe for success can be both time consuming and sometimes daunting. Understandably, the New Year can be a very difficult time to start thinking about meaningful marketing activities. I’ve learned over the years that by embracing three simple resolutions, you can resolve to champion your …

Read more

How to Put Together a Share-worthy Blog Post

How to Put Together a Share-worthy Blog Post

Looking for ideas to boost your blog post social shares? An interesting and share-worthy blog post contains several important focus areas. A Stand-out HEADLINE – According to Salesforce Canada “your traffic can vary by as much as 500% based on your headline. There’s a science to writing the title of your post, and ignoring best …

Read more

Successful Call-To-Action Elements and Why They Work [Infographic]

Successful Call-To-Action Elements and Why They Work [Infographic]

Whether you’ve downloaded a new app, filled out a contact form, downloaded a document, or purchased a product online, CTA plays a major role in getting website visitors engaged and onboard. HubSpot offers a simple definition of CTA: A call-to-action (CTA) is an image or line of text that prompts your visitors, leads, and customers …

Read more

Ways to ‘Put the Spring’ Back into your Marketing

Ways to Put the Spring Back Into Your Marketing

Spring in Florida brings inspiration, renewal, warmer weather, gardening, spring cleaning, and a time to MAKE IT HAPPEN for your small business products and services marketing. The spring equinox (also called the March equinox or vernal equinox) falls on Tuesday, March 20, 2018, at 12:15 P.M. EDT. This event marks the astronomical first day of spring in the …

Read more