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Best Practices for Creating Helpful, People-first Website Content

Best Practices for Creating Helpful, People-first Website Content

Write well and often. A frequently updated site encourages people to return – as long as your content remains relevant and engaging. A useful post once a week is better than low-quality content published daily. There are some things you could do that are specifically meant to help search engines better discover and understand your … Read more

How to Setup Free Product Listings on Google Merchant Center

How to Setup Free Product Listings on Google Merchant Center

Google Merchant Center helps millions of people discover, explore, and buy your products. With its amazing features and deep reporting tools, it gives you different ways to get the right products to the right customers. To start… You’ll need a Google Account (for example, Gmail) to sign up for Merchant Center. If you don’t have … Read more

8 Tips to Build and Grow Your Physician Referral Network

8 practical tips and strategies that doctors can implement to grow their referral networks

Building a private healthcare practice from the ground up is challenging and exciting! And building and maintaining a strong referral network is crucial for doctors to expand their practice and provide optimal care to their patients. A robust referral network not only helps doctors attract new patients but also fosters collaborative relationships with other healthcare … Read more

Four Reasons Why Physicians Should Use Social Media and Best Practices

Four Reasons Why Physicians Should Use Social Media and Best Practices

Social media can be a powerful tool that can be leveraged by physicians to connect with patients, colleagues, and the public! By sharing informative and engaging content, physicians can increase their reach and attract new patients. They can also use social media to share their patient reviews and testimonials and highlight their areas of expertise. … Read more

The Important SEO Advantage of High-Authority Local Backlinks to Your Website

The Important SEO Advantage of High-Authority Local Backlinks to Your Website

Search engine optimization (SEO) is a crucial component of any online marketing strategy. It involves optimizing your website to rank higher in search engine results pages (SERPs) for specific keywords or phrases. One of the most effective ways to improve your website’s SEO is by building high-quality backlinks. In particular, high-authority local backlinks can have … Read more

Seven Trends Expected For Digital Marketing in 2023

Seven Trends Expected For Digital Marketing in 2023

Digital marketing has come a long way in the past decade, and it’s expected to continue to evolve in the coming years. In 2023, digital marketing will be even more important for businesses looking to connect with customers and reach their target audience. Here are some of the trends and advancements expected in the field … Read more

How to Distinguish your Medical Practice Website in the Digital Era

Medical Website Design Features

Patients have so many options regarding the choice of healthcare services and providers. And the only way healthcare practices can really stand out is by establishing a well-differentiated, memorable proposal alongside a unique website and marketing strategy adapted to the digital era. Marketing plays an important role in helping medical and healthcare professionals create, communicate, … Read more

Six Ways a Microsite Makes Sense for your Business

Six Ways a Microsite Makes Sense for your Business

What is a Microsite website? Microsites consist of just a few pages – sometimes only one. By focusing an idea or product and then limiting the amount of information to one or a few pages, the Microsite creates an easy-to-scan resource providing an uncluttered path to the information visitors are looking for. It can be … Read more

Website Content Optimization for SEO and What to Avoid

Website Content Optimization for SEO and What to Avoid

Creating compelling and useful content will likely influence your website more than any other factors. Visitors know good content when they see it and will likely want to direct others to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your … Read more

When Chasing Your Dream, Hard Work Becomes a Pleasure!

When Chasing Your Dream, Hard Work Becomes a Pleasure

Understandably, the New Year can be a very difficult time to start thinking about meaningful marketing activities, especially during these stressful and worrisome times. And, as a small business, finding a recipe for success can be both time consuming and sometimes daunting! But, by embracing these three simple resolutions, you can champion your dreams for … Read more