B2B businesses have a golden opportunity to embrace video as a powerful tool for elevating their marketing performance! Videos represent a strategic opportunity to communicate complex ideas, build trust with decision-makers, and drive measurable results. By integrating video into all stages of the buyer’s journey, personalizing content, utilizing advanced analytics, and experimenting with new formats, … Read more
Understandably, the New Year can be a very difficult time to start thinking about meaningful marketing activities, especially during these stressful and worrisome times. And, as a small business, finding a recipe for success can be both time consuming and sometimes daunting! But, by embracing these three simple resolutions, you can champion your dreams for … Read more
What 2020 should have taught most B2B marketers about how to set your business apart from the crowd is the need for connection. Surprisingly, only 76% of B2B organizations have a formal marketing plan. On top of that, only 74% of these B2B marketers have established sound goals and sadly only 3% achieve these goals. … Read more
There’s so much pressure to get your B2B manufacturing or supplier website right these days. The market is BIG and only getting bigger. Many industrial and manufacturing companies and suppliers have a website that was created years ago (sometimes more than five years ago), product specs are available in PDF format with a basic contact … Read more
A happy user experience (UX) is so much more than your website’s usability. Although UX designers can make your website attractive and intuitive, and setup tools for ongoing inbound and outbound marketing efforts, successful content messaging should reflect who your brand is targeting while using a consistent business persona. It’s important to remember that to … Read more
B2B content marketing is changing all the time with more changes in the past 2 years than there has been in the past 50 years. “Content marketing is a strategy to create and distribute valuable content to attract and define an audience.” says a study that was done by PulsePoint. For 2017, they predicted content … Read more
Summer’s coming up! Some businesses find that summer brings a seasonal lull in sales, manufacturing, or services business activity. But whether you’re looking to bring customers in over the next few months, or just finding ways to come back strong once the summer is over, there are plenty of things you can do right now … Read more