Loading… Please WAIT. Why is Having a High-performance Website Important for SEO?

Loading... Please WAIT. Why is Having a High Performance Website Important for SEO?

Is your website slow to load? There are many factors that contribute to a slow loading website such as having it hosted on a slower, shared hosting account, having huge image files or tons of unnecessary scripts running. Load speed can make or break a website. We’d all rather have a fast website than slow … Read more

Four Reasons Why Physicians Should Use Social Media and Best Practices

Four Reasons Why Physicians Should Use Social Media and Best Practices

Social media can be a powerful tool that can be leveraged by physicians to connect with patients, colleagues, and the public! By sharing informative and engaging content, physicians can increase their reach and attract new patients. They can also use social media to share their patient reviews and testimonials and highlight their areas of expertise. … Read more

Seven Trends Expected For Digital Marketing in 2023

Seven Trends Expected For Digital Marketing in 2023

Digital marketing has come a long way in the past decade, and it’s expected to continue to evolve in the coming years. In 2023, digital marketing will be even more important for businesses looking to connect with customers and reach their target audience. Here are some of the trends and advancements expected in the field … Read more

Best Practices for Creating Helpful, People-first Website Content

Best Practices for Creating Helpful, People-first Website Content

Write well and often. A frequently updated site encourages people to return – as long as your content remains relevant and engaging. A useful post once a week is better than low-quality content published daily. There are some things you could do that are specifically meant to help search engines better discover and understand your … Read more

How to Distinguish your Medical Practice Website in the Digital Era

Medical Website Design Features

Patients have so many options regarding the choice of healthcare services and providers. And the only way healthcare practices can really stand out is by establishing a well-differentiated, memorable proposal alongside a unique website and marketing strategy adapted to the digital era. Marketing plays an important role in helping medical and healthcare professionals create, communicate, … Read more

Six Ways a Microsite Makes Sense for your Business

Six Ways a Microsite Makes Sense for your Business

What is a Microsite website? Microsites consist of just a few pages – sometimes only one. By focusing an idea or product and then limiting the amount of information to one or a few pages, the Microsite creates an easy-to-scan resource providing an uncluttered path to the information visitors are looking for. It can be … Read more

Website Content Optimization for SEO and What to Avoid

Website Content Optimization for SEO and What to Avoid

Creating compelling and useful content will likely influence your website more than any other factors. Visitors know good content when they see it and will likely want to direct others to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your … Read more

When Chasing Your Dream, Hard Work Becomes a Pleasure!

When Chasing Your Dream, Hard Work Becomes a Pleasure

Understandably, the New Year can be a very difficult time to start thinking about meaningful marketing activities, especially during these stressful and worrisome times. And, as a small business, finding a recipe for success can be both time consuming and sometimes daunting! But, by embracing these three simple resolutions, you can champion your dreams for … Read more

Choosing the Right Colors: The Power of Color in Marketing

The Power of Color in Web Design and Marketing

Did you know your surroundings may be influencing your emotions and state of mind? Do you ever notice that certain places especially irritate you? Or that certain places are especially relaxing and calming? Well, there’s a good chance that the colors in those spaces are playing a part. Color psychology is well-known and can provide … Read more

Innovative Tactics for B2B Digital Marketers in 2021 (Infographic)

Innovative Tactics for B2B Digital Marketers in 2021

What 2020 should have taught most B2B marketers about how to set your business apart from the crowd is the need for connection. Surprisingly, only 76% of B2B organizations have a formal marketing plan. On top of that, only 74% of these B2B marketers have established sound goals and sadly only 3% achieve these goals. … Read more