Choosing the Right Colors: The Power of Color in Marketing

The Power of Color in Web Design and Marketing

Did you know your surroundings may be influencing your emotions and state of mind? Do you ever notice that certain places especially irritate you? Or that certain places are especially relaxing and calming? Well, there’s a good chance that the colors in those spaces are playing a part. Color psychology is well-known and can provide …

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Innovative Tactics for B2B Digital Marketers in 2021 (Infographic)

Innovative Tactics for B2B Digital Marketers in 2021

What 2020 should have taught most B2B marketers about how to set your business apart from the crowd is the need for connection. Surprisingly, only 76% of B2B organizations have a formal marketing plan. On top of that, only 74% of these B2B marketers have established sound goals and sadly only 3% achieve these goals. …

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Dynamic Product Catalog Websites Boost Interest, Trust, Sales, and Leads

Dynamic Product Catalog Websites Boost Interest, Trust, Sales, and Leads

There’s so much pressure to get your B2B manufacturing or supplier website right these days. The market is BIG and only getting bigger. Many industrial and manufacturing companies and suppliers have a website that was created years ago (sometimes more than five years ago), product specs are available in PDF format with a basic contact …

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How to Easily Set Your Website Apart and Gain Trust

How to easily set your website apart from your competitors and gain trust

OK PEOPLE… Does your website let a visitor know WHY they should spend time on your site rather than your competitors’ website? PEOPLE don’t connect with websites, they connect with the people behind those websites! PEOPLE want to deal with a human, not a faceless company. PEOPLE are naturally impatient and want to find a …

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Why Does My Business Need a Website? Isn’t Social Media Enough?

Behind every great business is a great website

We all know that social media is fun and engaging, but should you use it exclusively instead of having a great business website? One of the biggest reasons you should have a great website for your business is to increase your credibility and trust. Without a website, prospects may question your legitimacy as a business. …

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Promote Your Passion 24/7! Most Popular eCommerce Platforms for Small Businesses

Most Popular eCommerce Platforms for Small Businesses

Besides the ability to sell 24/7, an eCommerce Website can supplement the sales of your already established home-based or retail store. You can also offer secure digital downloads, such as music, eBooks, e-Learning courses, and videos. If you sell a unique product, you may enjoy great success reaching others around the world who do not …

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10 Things Website Owners Are Doing to Save The Day

10 Things Website Owners Are Doing to Save The Day

The fun and busy holiday season is fast approaching once again which, if you’re like me, brings all manner of memory snippets 😀 I’m reminded of the classic Andy Kaufman performance from Saturday Night Live in which Andy lip-syncs to the Mighty Mouse theme song – it’s both funny and bizarre! Let’s Save the Day! …

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Using your Website to Provide New Ways to Communicate

Help for Boosting your Florida Small Business Online During the Coronavirus Emergency

With COVID-19 spreading throughout the globe and impacting small businesses, finding new ways to communicate through your company website – is a winner. Since states are already taking steps to reduce large gatherings, close schools, and warning against personal physical contact, you could expand your current website or setup a new website that embraces online …

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