Building a private healthcare practice from the ground up is challenging and exciting! And building and maintaining a strong referral network is crucial for doctors to expand their practice and provide optimal care to their patients. A robust referral network not only helps doctors attract new patients but also fosters collaborative relationships with other healthcare … Read more
Is your website slow to load? There are many factors that contribute to a slow loading website such as having it hosted on a slower, shared hosting account, having huge image files or tons of unnecessary scripts running. Load speed can make or break a website. We’d all rather have a fast website than slow … Read more
Social media can be a powerful tool that can be leveraged by physicians to connect with patients, colleagues, and the public! By sharing informative and engaging content, physicians can increase their reach and attract new patients. They can also use social media to share their patient reviews and testimonials and highlight their areas of expertise. … Read more
Digital marketing has come a long way in the past decade, and it’s expected to continue to evolve in the coming years. In 2023, digital marketing will be even more important for businesses looking to connect with customers and reach their target audience. Here are some of the trends and advancements expected in the field … Read more
Write well and often. A frequently updated site encourages people to return – as long as your content remains relevant and engaging. A useful post once a week is better than low-quality content published daily. There are some things you could do that are specifically meant to help search engines better discover and understand your … Read more
Patients have so many options regarding the choice of healthcare services and providers. And the only way healthcare practices can really stand out is by establishing a well-differentiated, memorable proposal alongside a unique website and marketing strategy adapted to the digital era. Marketing plays an important role in helping medical and healthcare professionals create, communicate, … Read more
What is a Microsite website? Microsites consist of just a few pages – sometimes only one. By focusing an idea or product and then limiting the amount of information to one or a few pages, the Microsite creates an easy-to-scan resource providing an uncluttered path to the information visitors are looking for. It can be … Read more
Creating compelling and useful content will likely influence your website more than any other factors. Visitors know good content when they see it and will likely want to direct others to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your … Read more
Understandably, the New Year can be a very difficult time to start thinking about meaningful marketing activities, especially during these stressful and worrisome times. And, as a small business, finding a recipe for success can be both time consuming and sometimes daunting! But, by embracing these three simple resolutions, you can champion your dreams for … Read more
Did you know your surroundings may be influencing your emotions and state of mind? Do you ever notice that certain places especially irritate you? Or that certain places are especially relaxing and calming? Well, there’s a good chance that the colors in those spaces are playing a part. Color psychology is well-known and can provide … Read more