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Beyond Funny Cats: Using YouTube to Build Your Business

Beyond Funny Cats: Using YouTube to Build Your Business

Are cat videos funny? You betcha!

And did you know that YouTube is the second largest search engine in the world? Using YouTube correctly for your video marketing can be a strategic tool to target and promote your business.

The number of people who use YouTube is over 1,300,000,000 with more than 30 million visitors a day. So, getting your business to stand out is important – and YouTube videos are one of the absolute best ways to stand out. You can embed them inside your website, share them on social media, and, for SEO, people can discover your videos on the internet.

So, how do you use YouTube correctly?

First, when setting up your YouTube account, you might want to use a name or photo on YouTube that’s different from what you have for your personal Google Account. Did you know that you can connect your YouTube channel to your Brand Account? You can do this to support your business or brand identity on YouTube without showing a connection with your personal Google Account.

TIP: Once you’ve setup your YouTube account be sure to checkout Google’s Playbook for Creative Advertising.


  • Customize your business profile
  • Optimize your videos with geo-targeted keywords in your titles and descriptions
  • Optimize the video file for quality and size
  • Use playlists!!
  • Use custom thumbnails

Google makes it easy to discover how to use YouTube in your content marketing to drive engagement and conversions.

Learn how to use YouTube videos at-a-glance in this infographic via Salesforce.

How to Use YouTube Correctly for Your Business

Infographic via Salesforce

Funny cat videos rule! And using YouTube videos to help promote your business is smart. For help with your videos, using YouTube, or embedding a video playlist on your website, contact me.

Stacy Layman
Stacy Layman
Director, Internet Marketing & Creative Services
Jacksonville, Florida

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