Choosing the Right Colors: The Power of Color in Marketing

Choosing the Right Colors: The Power of Color in Web Design and Marketing

Did you know your surroundings may be influencing your emotions and state of mind?

Do you ever notice that certain places especially irritate you? Or that certain places are especially relaxing and calming? Well, there’s a good chance that the colors in those spaces are playing a part.

Color psychology is well-known and can provide the building blocks of our emotions and actions. They have the power to improve our memory and attention, and even the power to convince us to make certain decisions.

How can choosing the right color assets for your design and marketing efforts make the difference between a sale and just another lead?

Studies show people across cultures tend to react to certain colors in somewhat consistent ways. Colors play a key role in branding, allowing you to build a more personal connection with customers.

For example, GREEN is the primary color that hints at our relationship with the first creation of the world – nature. Considered the key color that represents purity, health, and freshness, green has been traditionally associated with brands that encourage growth, vitality, and productivity.

Need help choosing your colors?

Here’s a great infographic from the Art Therapy Blog about color meanings and symbolism:

Color meanings and symbolism chart

One of the easiest ways to make any website design, logo, or other marketing asset look fresh and up-to-date is to make sure its color scheme instinctively influences the visitor’s first impression!

Let’s talk about COLORS and create a new website together.

Stacy Layman, Owner/Director, Bright Green Path Web Solutions
Stacy Layman
Director, Web Design and Digital Marketing
Jacksonville, Florida

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