Did you know your surroundings may be influencing your emotions and state of mind? Do you ever notice that certain places especially irritate you? Or that certain places are especially relaxing and calming? Well, there’s a good chance that the colors in those spaces are playing a part. Color psychology is well-known and can provide … Read more
What 2020 should have taught most B2B marketers about how to set your business apart from the crowd is the need for connection. Surprisingly, only 76% of B2B organizations have a formal marketing plan. On top of that, only 74% of these B2B marketers have established sound goals and sadly only 3% achieve these goals. … Read more
There’s so much pressure to get your B2B manufacturing or supplier website right these days. The market is BIG and only getting bigger. Many industrial and manufacturing companies and suppliers have a website that was created years ago (sometimes more than five years ago), product specs are available in PDF format with a basic contact … Read more
OK PEOPLE… Does your website let a visitor know WHY they should spend time on your site rather than your competitors’ website? PEOPLE don’t connect with websites, they connect with the people behind those websites! PEOPLE want to deal with a human, not a faceless company. PEOPLE are naturally impatient and want to find a … Read more
We all know that social media is fun and engaging, but should you use it exclusively instead of having a great business website? One of the biggest reasons you should have a great website for your business is to increase your credibility and trust. Without a website, prospects may question your legitimacy as a business. … Read more
Besides the ability to sell 24/7, an eCommerce Website can supplement the sales of your already established home-based or retail store. You can also offer secure digital downloads, such as music, eBooks, e-Learning courses, and videos. If you sell a unique product, you may enjoy great success reaching others around the world who do not … Read more
The fun and busy holiday season is fast approaching once again which, if you’re like me, brings all manner of memory snippets 😀 I’m reminded of the classic Andy Kaufman performance from Saturday Night Live in which Andy lip-syncs to the Mighty Mouse theme song – it’s both funny and bizarre! Let’s Save the Day! … Read more
The need for strong, calm, trustworthy leadership is more important than ever during these uncertain and stressful times. Here’s some simple ways to keep your brand alive by letting people know that your business is thriving and adapting! What are some ways to stay strong during these changing times? Touch base with your customers. Your … Read more
With COVID-19 spreading throughout the globe and impacting small businesses, finding new ways to communicate through your company website – is a winner. Since states are already taking steps to reduce large gatherings, close schools, and warning against personal physical contact, you could expand your current website or setup a new website that embraces online … Read more